Year

2022 - 2025

Client

Beymen.com

Agency

Le Koko Collectif

Selected Instagram content created for Beymen, highlighted by an exhibition video edit capturing the atmosphere of Beymen 50 and works by renowned fashion designers.

A Spring–Summer 2023 landing page and collage-based motion direction inspired by a retro California narrative. Graphic road signage, palm silhouettes, and warm, sunlit tones were composed to build a cohesive visual language across the campaign, with motion studies exploring the atmosphere and pacing of the season.

A curated selection from hundreds of email designs created for Beymen.com, showcasing seasonal visuals, brand consistency, and layout exploration across time.

A selection of homepage and landing page designs for beymen.com, focusing on maintaining visual harmony across the entire page. Through evolving use of color emphasis and image treatment, the layouts balance bold brand elements with a more restrained palette, creating a cohesive and consistent atmosphere across diverse content.

Product image
Product image
Product image

Banner and motion content created for the Sneakers Club category, developed for multiple platforms, translating its energetic and contemporary spirit into bold visuals and dynamic motion.

Challenge

As beymen.com was expanded into a bolder and more prominent digital platform, the challenge was to strengthen its visual language while maintaining consistency across a large-scale e-commerce ecosystem with frequent seasonal campaigns and continuous brand communication.

Solution

Working within the new brand guidelines, digital assets were designed across homepage visuals, seasonal landing pages, email campaigns, social media content, motion graphics, and website banners. A strong focus on visual harmony, storytelling, and layout consistency helped unify campaigns across platforms while preserving the brand’s premium identity.

Challenge

As beymen.com was expanded into a bolder and more prominent digital platform, the challenge was to strengthen its visual language while maintaining consistency across a large-scale e-commerce ecosystem with frequent seasonal campaigns and continuous brand communication.

Solution

Working within the new brand guidelines, digital assets were designed across homepage visuals, seasonal landing pages, email campaigns, social media content, motion graphics, and website banners. A strong focus on visual harmony, storytelling, and layout consistency helped unify campaigns across platforms while preserving the brand’s premium identity.