Year

2026

Client

We Are The Walkers

Agency

Le Koko Collectif

Selected motion and visual content created for the Lunar New Year campaign, developed under the Blue & Rare identity and extending the campaign’s mood across digital and event-driven moments.

Challenge

Introducing a Lunar New Year narrative in a local context required balancing Johnnie Walker’s global brand language with the cultural symbolism of the year, while working within strict advertising guidelines and an alternate brand identity.

Solution

The campaign was translated into a motion-led and visual system that blended Lunar New Year aesthetics with Johnnie Walker’s distinct design codes. Through carefully adapted content and event-focused storytelling, the concept was carried across digital platforms in a way that felt both culturally resonant and brand-aligned.

Challenge

Introducing a Lunar New Year narrative in a local context required balancing Johnnie Walker’s global brand language with the cultural symbolism of the year, while working within strict advertising guidelines and an alternate brand identity.

Solution

The campaign was translated into a motion-led and visual system that blended Lunar New Year aesthetics with Johnnie Walker’s distinct design codes. Through carefully adapted content and event-focused storytelling, the concept was carried across digital platforms in a way that felt both culturally resonant and brand-aligned.