Year

2023

Client

Levi's

Agency

Le Koko Collectif

Designed backdrops and on-set visuals from the photoshoot.

Billboard designs, digital banners, and mailing visuals created for the campaign.

Retail space transformed into an ’80s Levi’s jeans store for the campaign shoot.

A mood video translating the campaign idea into a visual reference for the shoot, alongside final film typography and post design.

A mood video translating the campaign idea into a visual reference for the shoot, alongside final film typography and post design.

Challenge

Create a cohesive visual world for Levi’s 2023 campaign “Giyilen En Güzel Hikayem”, translating a story-driven concept into physical spaces, set design, and multi-platform motion assets.

Solution

I designed the campaign’s visual system from production to post-backdrops, set decorations, and a reference mockup video, then extended the language into motion typography, digital, print, and outdoor executions.